Hybrid Software, formerly Hybrid Integration, provides software solutions for Order Lifecycle Management (OLM) in the graphic arts industry.

Over the years, the nature of orders for all types of printing has changed drastically. In addition to traditional quotations and print bidding, graphic arts companies now receive orders from numerous web-to-print portals, online search engines, computerized EDI procurement systems, and many other sources.

In combination with the trends toward fast turnaround times and shorter run lengths, order management has become a critical problem for printers in every segment. Hybrid’s products address the entire production workflow, from online ordering to delivery, and can interface with most leading MIS systems, databases, and production systems.

The commercial success of web-to-print has created many different options for print buyers, but it has added a lot of complexity for printers as they try to integrate new web portals with their existing MIS and workflow systems.

Order Lifecycle Management (OLM) is critical to streamline the production process, and Hybrid’s software products perform that function by linking directly to the systems that printers already own.